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Teen Community and Environmental Activist Tackling Top Business Challenges

In three short years 14 yr old A-B Honor Student Mario Ridgley Jr has gone from winning The Imagine School at Town Center’s Florida Science Fair to influencing the way Top Brands execute their marketing strategies at The IQPC Orlando Mega Conference.

Mario Jr known as ECO JR in his community continues to make strides in his flourishing career. He prepares to share the stage March 26 – 28, 2012 at The Disney’s Grand Floridian Resort & Spa -  Kids, Youth and Parent Power Mega Conference with Mentor and Friend, the Legendary Mr. Perry Damone, Retired Radio Pro/Personality and Founder of the KidStar Radio Network, a Children’s educational charity that is developing a network of web radio stations within participating schools and youth organizations throughout the country completely operated by the kids themselves “The Kids Do It All”. This Duo is backed by the Visionary, Mr. Jeff Spenard President/Owner of World Talk Radio™, LLC., along with sister network, VoiceAmerica–it is the World’s Leading live and on-demand Radio and TV broadcasting company, who partnered with the KidStar Network to expand their reach through the VoiceAmerica Kids Channel, Radio For Kids By Kids. Producing “The Mario Jr Alive and Green Show” along with to date, 30 all Kid run shows covering topics from sports, to politics, to school issues, to fashion, travel and even “The Kids First! Coming Attractions”. A weekly radio show hosted by eight KID Film Critics, ages 8 to 14 who won the national competition in 2010 and review new films and DVDs, attending Red Carpet events and premieres and interviewing talent on and off the Red Carpet, lead by the Awesome Mrs. Ranny Levy President, of the 20-year-old Coalition for Quality Children’s Media who spearheaded this Dynamic meeting.    

Mario Jr will be Tackling Top Brand Business challenges with Industry Powerhouse Executives from HERSHEY, MTV, LEGO and many others. This highly anticipated Workshop and Conference is focusing on introducing innovative responsible marketing strategies for the Family. The Kid, Youth and Parent Power Conference Team understands reaching kids, tweens and the whole family is a difficult challenge to anyone in marketing / advertising, and the mission of keeping them engaged is even tougher. With social media, gaming, mobile and other emerging channels and trends continuing to expand, consumers will continue to gain unparalleled access to and influence over brands as they form new expectations about brand relationships.

“Mario Jr. was selected because of his strong commitment to community outreach and his activism in the areas of environmental sustainability and education, “says Damone. Mario Jr. may only be 14 years old, but he is wise beyond his years and is driven to make a positive impact on the world around him. And all that attend this Fun, Educational Power Conference will remember the KID in them and hear the latest in effectively reaching it’s Consumers.
The MARIO JR. ALIVE and GREEN SHOW will Help You SHRINK Your CARBON FOOTPRINT. Because saving the planet is his passion and mission. Tune In for the opportunity to connect and learn what KIDS and ADULTS are doing in their communities to help save the planet. If you are living and enjoying your dream of becoming environmentally friendly, he’s going to be talking to you! It’s not only educational it’s also FUN!!! Mario Jr. will have a JOKE OF THE DAY and your GREEN TIP OF THE DAY. This show breaks new ground and Mario Jr is honored and excited to use his love for broadcasting and niche for sustainability! So join him every Tuesday at 2 PM Pacific Time on the VoiceAmerica Kids Channel.


* Disney’s Grand Floridian Resort & Spa – Designated by the Florida Green Lodging Program, recognizing the Resort’s environmentally responsible practices*

IQPC’s Kid, Youth & Parent Power Conference http://www.kidparentpower.com/Event.aspx?id=655526
Valley-based KidStar Radio Network™ Appoints First ‘Kid’ President http://www.free-press-release.com/news-valley-based-kidstar-radio-network-appoints-first-kid-president-1265228149.html
Recycling With A Twist http://palmcoastgov.com/government/departments/public_works/PressRelease.pdf
KidStar Partners With VoiceAmerica Kids http://kidstar.org/index.php?option=com_content&view=article&id=290
The Mario Jr Alive and Green Show http://www.voiceamerica.com/show/1903/mario-jr-alive-and-green

Direct Sales System Of Team Coaching – Training

direct sales businessYou been a successful direct sales consultant for a few years and you have decided to take the plunge and start up a team. Having a team helps you expand your business and substantially grow your profits. However, it also increases the amount of work needed. When you have team members, you have to train and supervise them.

Having a team officially makes you a coach. You not only wear the hat of a business owner, you also don a coaching hat. Yes, every team needs a coach. Your team will only achieve their goals with competent direct sales team training and coaching. As a coach, you are there to instruct, motivate, and guide your team members.

Training our Team Members

Whether you are working with experienced home party consultants or with rookies, you will need to offer informative team training. Meetings and phone coaching or training needs to include information about the product line, methods of marketing, proper ways to give a presentation, how to find new bookings, and how to close a sale. Different team members will require different levels of instruction; rookies will need more vigorous teaching while experienced direct sellers may only need a refresher course. Though instruction is absolutely essential when forming a team or adding a new team member, continuing education should also be a part of your business plan.

Motivating Your Team Members

One of the most important components of your business is marketing. No business will survive without a successful marketing campaign. To train your team members to market, you must also motivate them to market. Motivation is one of the principal ingredients in any successful direct sales team training session. You can motivate them with presentations, dynamic games, and guest speakers. Motivational marketing meetings can be held in your home, the home of a team member, at a local restaurant or in a conference room.

A System To Duplicate Your Team Training

Direct Sales GameSometimes using the latest technology to train your team makes a huge difference in your business. Technology like the CashFlowShow Direct Sales Training Game will make your system easy to duplicate by your new leaders and keep training simple.

Putting an easy to duplicate system into place for team training and coaching will encourage your downline members to move up to leadership roles quicker due to the simplicity of the program.

Once your team members have the training and the motivation, you can serve as their guide. Guiding team members consists of regular reminders, phone calls, and answering any and all questions they may have. Guiding is usually done one-to-one, and tends to be unscheduled. Whenever a question arises, or an issue exists, you need to be there to guide your team members with advice and words of wisdom.

Once you have decided to add team members to your home party plan business, put on your coaching hat and do some coaching! When you train, motivate and guide your team members to success, you can consider yourself a Hall-of-Fame coach!

Join us on the CashFlowShow – Direct Sales Radio to learn more about Deb Bixler and effective team training techniques.

Email Marketing VS Marketing Automation- Episode

Email marketing is a tried and true marketing tactic we use for objectives from lead generation and lead nurturing, to thought leadership, corporate communications and channel management. But in today’s data-driven marketing landscape, is it enough? Are your 5-year-old email practices causing you to miss out on the marketing automation revolution taking place in the online world? We’ll examine the differences between outbound email marketing and best practices with a marketing automation system that merges your email program with sophisticated analytics, customer behavior tracking, lead scoring metrics, and automated communication to increase marketing performance and sales revenue. Join us and our special quest Michael Ward, Founder & CEO of Net-Results, as we demystify these tactics and help you determine which might be right for your business.

Guest Info: Michael Ward is the Founder & CEO of Net-Results, a pioneer in low cost marketing automation solutions for business. At Net-Results, he focuses on the company’s long term strategic vision, especially as it pertains to product development. Michael considers himself an atypical CEO, having held a variety of positions in sales, marketing, customer service, even environmental geology, his technical skills eventually led to an opportunity to head up IT for a small public company. Prior to founding Net-Results, Michael founded Strategic Development Partners, a web design and search marketing firm that helps companies optimize their eMarketing efforts. Before that, Michael worked in various sales, marketing and software development roles with a number of different organizations. Educated in geology and chemistry in college, Michael approaches and applies solutions in a scientific manner.

Email Marketing v Marketing Automation – Are You Missing Out?

Email marketing is a tried and true marketing tactic we use for objectives from lead generation and lead nurturing, to thought leadership, corporate communications and channel management. But in today’s data-driven marketing landscape, is it enough? Are your 5-year-old email practices causing you to miss out on the marketing automation revolution taking place in the online world? We’ll examine the differences between outbound email marketing and best practices with a marketing automation system that merges your email program with sophisticated analytics, customer behavior tracking, lead scoring metrics, and automated communication to increase marketing performance and sales revenue. Join us and our special quest Michael Ward, Founder & CEO of Net-Results, as we demystify these tactics and help you determine which might be right for your business.

Guest Information: Michael Ward, Founder & CEO of Net-Results

Michael Ward is the Founder CEO of Net-Results, a pioneer in low cost marketing automation solutions for business. At Net-Results, he focuses on the company’s long term strategic vision, especially as it pertains to product development. Michael considers himself an atypical CEO, having held a variety of positions in sales, marketing, customer service, even environmental geology, his technical skills eventually led to an opportunity to head up IT for a small public company. Prior to founding Net-Results, Michael founded Strategic Development Partners, a web design and search marketing firm that helps companies optimize their eMarketing efforts. Before that, Michael worked in various sales, marketing and software development roles with a number of different organizations. Educated in geology and chemistry in college, Michael approaches and applies solutions in a scientific manner.

 

Missed an episode?  No problem.  Check out our streaming episodes on this website or visit our recorded episode archive on VoiceAmerica.

Part 3- Achieving Sales & Marketing Alignment : Sales Enablement

Episode Title: Sales Enablement – Achieving Sales & Marketing Alignment Part 3
Sales Enablement is a popular buzz word for marketing and sales programs targeting revenue improvement. The specific definition of sales enablement often varies by the source, but nearly all definitions include something about optimizing and leveraging your marketing to better equip sales with the right knowledge and assets at the right time for the right audience. In part 3 of our Marketing & Sales Alignment series, we’ll help define sales enablement practices and do a deep dive review of sales enablement best practices and tools. We’ll be joined by special guest, Jim Mooney, a 20 year sales veteran and CEO of RO|Innovation, a leading provider of expertise and innovative software for customer reference management and sales enablement.

Guest Information: Jim Mooney, CEO of RO|Innovation

Guest Bio:
Jim is a seasoned business professional with an extensive background in all levels of sales and business development. For over 27 years, Jim has worked in, and with major companies in several industries including High-Tech and Enterprise Software. Prior to founding RO|Innovation, Jim served as VP of North American Sales for deuxo, inc. where he brought the company to a new level of prosperity. Throughout his career, Jim has found success at all levels of sales, including selling complex business solutions to large corporations including Coca-Cola, American Airlines, Wal-Mart, United Airlines and Shell. In his current role as CEO, Jim has strategically guided the company as an innovator and pioneer in sales and marketing technology. He has been instrumental in the evolution of the company’s customer reference management and enterprise-level sales enablement solutions, and drives RO|Innovation to help enterprises make sales easier, close rates higher, and customer relationships better.

Tune in every Tuesday at 2pm PT (5pm ET) on the VoiceAmerica Business channel.

Missed an episode?  No problem.  Check out our streaming episodes on this website or visit our recorded episode archive on VoiceAmerica.

Affiliate Marketing – More Than Crowd Sourcing Customers

The concept of commission based incentives for sales and referrals is not a new one. Performance based compensation has been a fundamental tenet of sales for as long as sales has been around. However, with the advent of the internet, e-commerce, and online marketing tactics, affiliate marketing has become a mainstay in the online world. Affiliate marketing can be a powerful tactic for businesses needing to reach a wide audience without doing 100% of the marketing themselves. Our special guest, Jeannine Crooks – writer, speaker, and expert affiliate marketer – will help us demystify the affiliate marketing tactic and provide her insights on how to get started and how to craft a successful affiliate marketing program.

Guest Information: Jeannine Crooks

Guest Bio:
Jeannine began her affiliate marketing career in 1999 and is considered an expert all areas of the performance channel – spending time as an affiliate, merchant, and affiliate manager. Working for companies including InsureMe.com, Jones International University, Link Connector, and IM Solutions, Jeannine managed advertisers of all sizes. Her client roster includes brands such as Getty Images, One Big Planet, and Digital Instructor. In early 2011, Jeannine joined the US Account Management team at buy.at where she is responsible for optimizing program performance as well as managing client and affiliate relationships. She is a frequent speaker in affiliate circles, most recently moderating a session at the Affiliate Summit East 2011event in August. Beyond her professional activities, Jeannine is a prominent affiliate advocate in the fight against the “affiliate tax” – a high profile issue in the US affiliate marketing industry.

 

Tune in to Byte Sized Marketing every Tuesday at 2pm PT (5pm ET) on the VoiceAmerica Business channel.  http://www.voiceamerica.com/show/1936/byte-sized-marketing

Corporate Marriage Counseling

Achieving Sales & Marketing Alignment – Part 1

With global economic booms fading into the distance and consumer cash at record lows, it’s more important than ever that businesses maximize efficiency AND effectiveness of marketing and sales. Yet, despite the current conditions, too many organizations are still operating with gaping chasms between sales and marketing that allow qualified customers to slip away. In this episode, we’ll explore the concept of sales and marketing alignment and how top performing organizations are changing their culture, adopting new tools, and leveraging data to achieve better business results through alignment. We will also discover how you, too, can start addressing sales and marketing alignment in your company as Byte Sized Marketing presents the first in a series of episodes targeting sales and marketing alignment in business.

Tune in every Tuesday at 2pm PT (5pm ET) on the VoiceAmerica Business channel.

B2B Social Media is More Than a Chat Room

For those of us that are not retailers or mega-brands with a constant stream of discounts and promotions to pump through social channels, how can social media and online professional networking be leveraged for gains? Social Media might be the marketing phrase of the century, yet B2B companies continually struggle to build effective social and professional media marketing programs that generate tangible results with an ROI.

This episode of Byte Sized Marketing aims to show that B2B social media can, in fact, be more than a glorified chat room. Along with our guest, Nichole Garofalo of Access Marketing Company, we’ll explore several ways B2B companies can set and reach real goals using social and professional media. We will also discover why it’s important for marketers to distinguish between social and professional channels and their approaches to them.

Tune in every Tuesday at 2pm PT (5pm ET) on the VoiceAmerica Business channel.

9 Tips for Managing Your SEO Like a PPC Campaign

An unfocused Search Engine Optimization (SEO) program is just as wasteful as an unfocused pay per click advertising or search marketing campaign. Our special guest Jim Kreinbrink, President of HyperDog Media in Denver Colorado, discusses practical tips to keep your SEO campaigns more focused so they produce the results to want and need. As with any marketing campaign, whether aimed at lead generation, prospect nurturing, or even brand awareness, the ultimate goal of SEO is generating more business. In this episode we outline ways you can focus your SEO program to do just that.

Tune in Tuesday August 9, 2011 for “9 Tips for Managing Your SEO Like a PPC Campaign” and every Tuesday at 2pm PT (5pm ET) to hear Byte Sized Marketing demystify tools and technology for marketing.

Need help building and managing your own Search Engine Optimization (SEO) program, contact Access Marketing Company for a free needs assessment.

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