60 min. from Wed Sep 30 00:00:00 CDT 2009 Show - A short sale is a transaction in which the lender, or lenders, agrees to accept less than the mortgage amount owed by the current homeowner. In some cases, the lender forgives the diffe rence, and in others the homeowner must make arrangements with the lender to settle the remainder of the debt. With short sales on the rise - and costs to the lender less than a foreclosure, hence a viable way to minimize its losses - investors and REALTORS alike are presented with many challenges but there is an opportunity to create a business plan for success in Short Sale management. On today's show John D. Williamson, President/CEO, Uvestor.com, a real estate communications platform, will give case studies and examples of how his company is helping others develop a Short Sale business plan, detailing the ‘ins and outs' of what a Short Sale business would look like, how to organize it, who should be on the team and their individual responsibilities, and understanding and mastering the ‘paper' game.