Episode Title: Sales Enablement – Achieving Sales & Marketing Alignment Part 3
Sales Enablement is a popular buzz word for marketing and sales programs targeting revenue improvement. The specific definition of sales enablement often varies by the source, but nearly all definitions include something about optimizing and leveraging your marketing to better equip sales with the right knowledge and assets at the right time for the right audience. In part 3 of our Marketing & Sales Alignment series, we’ll help define sales enablement practices and do a deep dive review of sales enablement best practices and tools. We’ll be joined by special guest, Jim Mooney, a 20 year sales veteran and CEO of RO|Innovation, a leading provider of expertise and innovative software for customer reference management and sales enablement.
Guest Information: Jim Mooney, CEO of RO|Innovation
Jim is a seasoned business professional with an extensive background in all levels of sales and business development. For over 27 years, Jim has worked in, and with major companies in several industries including High-Tech and Enterprise Software. Prior to founding RO|Innovation, Jim served as VP of North American Sales for deuxo, inc. where he brought the company to a new level of prosperity. Throughout his career, Jim has found success at all levels of sales, including selling complex business solutions to large corporations including Coca-Cola, American Airlines, Wal-Mart, United Airlines and Shell. In his current role as CEO, Jim has strategically guided the company as an innovator and pioneer in sales and marketing technology. He has been instrumental in the evolution of the company’s customer reference management and enterprise-level sales enablement solutions, and drives RO|Innovation to help enterprises make sales easier, close rates higher, and customer relationships better.
Tune in every Tuesday at 2pm PT (5pm ET) on the VoiceAmerica Business channel.